For more than 25 years, Matt Lehrman has studied, practiced and innovated at the intersection of marketing and customer engagement in a career spanning government affairs, banking, and arts & cultural management.
Matt Lehrman is nationally recognized for his pioneering work in the field of "audience development" – the practice of growing and transforming customers into dedicated communities of support. Today, he shares his creative insights, practical lessons, and indefatigable passion for community organizing in ways that innovate how businesses, non-profits and communities attract, sustain, cultivate, and diversify their customers and constituencies.
The Arizona Republic says, “his enthusiasm is genuine and infectious” and The Austin Chronicle says, “Lehrman was challenging [us]… to think about our audiences and expand our modes of interaction with them, whether that’s on a technological or personal front.”
About Matt Lehrman, the participants in his presentations and workshops agree:
"Think about how it feels to be at a concert or show right before the lights come down and the curtain rises. Can you feel the crowd's eagerness - how ready and trustful they are for the journey about to unfold? Wouldn't you like your customers to feel that way about doing business with you?" - Matt Lehrman