From Matt to You…
“A dream you dream alone is only a dream; A dream you dream together is reality.” – Yoko Ono
It is my profession and my passion to connect people, arts & culture. I’m delighted to welcome you along for the journey.
In addition to my own blog, AUDIENCE WANTED, I’m pleased to share links to colleagues, practitioners and visionaries whose work inspires me. We live in profoundly challenging times, but there is tremendous strength to be gained from exchanging insights and learning from each other.
Got a suggestion of someone to feature? Please tell me: MLehrman@audienceavenue.com.
“Erosion of Arts Participation” is the WRONG Headline
October 22, 2013
As a child, one of my favorite picture books* told the story of six field mice that visit a barn. At the end of the day, they are completely unable to reconcile what they have observed (a cow) bec... MORE »
Recently, Nina Simon has written a smart post taking aim at the “Need versus Want” distinction often used to describe the role of (nonprofit) arts organizations—as in, “Our job is not to give peopl... MORE »
Sold Out Run
Thanks in large part to the Internet there’s more information about theatre marketing out there then you could ever hope to incorporate into you own promotions. So how do you navigate that ocean of...MORE »
Toward an International Consensus on Audience Development
November 12, 2013
During the past month, I’ve had the opportunity to give presentations about arts marketing, audience development, CRM, and box office(more...)MORE »
From Victoria Paterson: Filling the house for new music
November 21, 2013
From Greg: Victoria will explain how she and I happened to meet, and strike sparks from each other. What excited me was the large audience she gets for the American Modern Ensemble, the new music ... MORE »