Today’s students of arts management and administration will graduate into a field in which the imperatives of artistic relevance and financial sustainability demand innovative and expansive approaches to audience and stakeholder engagement.

Through invigorating presentations, workshops and facilitated discussions, the Audience-in-Residence experience provides students essential knowledge and skills that connect their artistic ambitions to the responsibilities and opportunities of an engaged and diverse community of participants.

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“One of the most insightful things I took away was that we should attempt to “inspire” our customers instead of trying to “market” to them.  This shifted my paradigm and got me thinking about new ways businesses could interact with their customers … Matt’s exercise that got us thinking about future trends in the world was fantastic.  It was great to hear the ideas of other students in the classroom. They certainly came up with ideas about the future that I had never even considered.” – Student, Skidmore College

Photo Credit:
Erin Covey, Skidmore College