Matt Lehrman | Principal, Audience Avenue, LLC


Matt Lehrman is the Principal of Audience Avenue LLC, where he brings 30-years of experience in government relations, commercial banking, arts marketing and cultural management to the challenges of:  

  • Audience Development – Attracting, sustaining, cultivating & diversifying audiences for arts organizations & cultural destinations,
  • Loyalty & Customer Engagement – Transforming mere transactions into dedicated communities of support for companies and mission-focused organizations,
  • Public Involvement – Skilled facilitation, group problem solving and gathering consensus with integrity, patience & purpose.

His speaking and consulting projects take place throughout the US, UK, and Canada and his energizing presentations have been described as “Mind-opening, rut-clearing, possibility-renewing.”  Hnsa-logoe is a professional member of the National Speakers Association. 

Lehrman has been a Faculty Associate at Arizona State University since 2012 where he has taught undergraduate and graduate-level courses on entrepreneurship, business management, and public policy.

For the 2014-15 season, Matt served as Interim Managing Director of Arizona Theatre Company, providing crisis management leadership that stabilized Arizona’s premiere professional theatre company in the face of dire financial and management challenges.  

From 2003 to 2012, Lehrman conceived, founded, and managed Alliance for Audience &, a 240-organization, statewide, collaborative audience engagement initiative.  Prior to that, he served as Vice President of Marketing & Strategic Initiatives for the Scottsdale Cultural Council, the non-profit agency contracted to manage the arts & cultural affairs of the City of Scottsdale, including the Scottsdale Center for the Performing Arts and the Scottsdale Museum of Contemporary Art.

From 1988 to 1995, Lehrman worked in commercial banking as Director of Sales & Marketing of Bank of Scottsdale and as a Corporate Banking Officer with Citibank.

Before moving to Arizona, Lehrman held staff positions as a Federal lobbyist in Washington, D.C. with the Mortgage Bankers Association and the National Association of Realtors.

He is a graduate of Oberlin College.

Matt Lehrman and his wife Toby (and their chocolate lab, Hope) reside in Scottsdale, Arizona. They are the parents of Harrison, a Los Angeles-based improviser and comedian, and Marissa, a graduate student at Harvard University.

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