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Audience Development = Loyalty & Customer Engagement

Your foremost business imperative is to transform mere buyers into a vibrant, diverse and dedicated community of people willing and eager to join you on a meaningful journey – an audience!

Audience Avenue LLC provides expert services to arts & cultural organizations, charitable organizations, municipalities and companies in many service and product sectors that recognize their imperative to innovate their approach to loyalty and customer engagement.

  • checkmark Audience & Customer Experience Assessment
  • checkmark Market Research & Product/Program Design
  • checkmark Strategic Planning
  • checkmark Entrepreneurial Innovation
  • checkmark Diversity & Inclusion Strategies
  • checkmark Stakeholder Investment

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What They’re Saying

  • For some, arts marketing is a career. For Matt Lehrman, it’s a calling. His enthusiasm is genuine and infectious.

    “Best Cheerleader for the Arts,” Arizona Republic, March, 2011

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  • There is no doubt from the conference evaluation that you were the star of the show. Words like, ‘inspirational,’ ‘motivating,’ and ‘captivating’ came through strongly.

    Julie Tait, Culture Republic, Scotland

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  • Matt’s strategic planning consultation sparked a powerful, united vision for Norfolk’s consortium of arts and cultural organizations. He showed us how to combine ... arts, sciences, animals, history, and cultural attractions into a high-performance super species!

    Greg Bockheim, CEO, Virginia Zoo

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  • It is a rare talent that can so deftly work with a room of visionaries.

    Jody Ulich, President, Arts Council of Fort Worth & Tarrant County

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  • Unbelievably honest & exactly what every organization needs to hear.

    Audiences Everywhere™ workshop attendee, Houston

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Matt Lehrman’s Blog:
Audience Wanted

How Relevant is My Arts Organization? Take this Self-Test!
March 27, 2016

Arts administrators worry. We worry about cash flow.  We worry about achieving and sustaining consensus.  We worry about attracting and retaining quality staff team.  We worry about logistics.  We ...

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Audiences Everywhere™
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Upcoming Appearances

Untitled Richmond, VA May 10, 2016 CultureWorksAudiences Everywhere™ WorkshopMore information »

Springfield Area Arts Council Springfield, Illinois May 11, 2016 Springfield Area Arts CouncilAudiences Everywhere™ WorkshopMore information »

logo-broward-county Fort Lauderdale, FL May 12, 2016 Broward County Cultural DivisionAudiences Everywhere™ WorkshopMore information »

logo-broward-county Fort Lauderdale, FL May 12, 2016 Broward County Cultural DivisionOpportunity Everywhere™ WorkshopMore information »

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