Audience Development = Loyalty & Customer Engagement

Your foremost business imperative is to transform mere buyers into a vibrant, diverse and dedicated community of people willing and eager to join you on a meaningful journey – an audience!

Audience Avenue LLC provides expert services to arts & cultural organizations, charitable organizations, municipalities and companies in many service and product sectors that recognize their imperative to innovate their approach to loyalty and customer engagement.

  • checkmark Audience & Customer Experience Assessment
  • checkmark Market Research & Product/Program Design
  • checkmark Strategic Planning
  • checkmark Entrepreneurial Innovation
  • checkmark Diversity & Inclusion Strategies
  • checkmark Stakeholder Investment


What They’re Saying

  • For some, arts marketing is a career. For Matt Lehrman, it’s a calling. His enthusiasm is genuine and infectious.

    “Best Cheerleader for the Arts,” Arizona Republic, March, 2011

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  • There is no doubt from the conference evaluation that you were the star of the show. Words like, ‘inspirational,’ ‘motivating,’ and ‘captivating’ came through strongly.

    Julie Tait, Culture Republic, Scotland

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  • Matt’s strategic planning consultation sparked a powerful, united vision for Norfolk’s consortium of arts and cultural organizations. He showed us how to combine ... arts, sciences, animals, history, and cultural attractions into a high-performance super species!

    Greg Bockheim, CEO, Virginia Zoo

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  • It is a rare talent that can so deftly work with a room of visionaries.

    Jody Ulich, President, Arts Council of Fort Worth & Tarrant County

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  • Unbelievably honest & exactly what every organization needs to hear.

    Audiences Everywhere™ workshop attendee, Houston

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Matt Lehrman’s Blog:
Audience Wanted

Chatting with Playwright Rich Orloff… on Relevance.
May 17, 2016

What is the value of relevance? As an arts marketer, I believe that relevance is the mandatory price of admission to an audience’s attention. That which is irrelevant is routinely ignored or discar...


Audiences Everywhere™
Highlight Video

Upcoming Appearances

UPAF Milwaukee, Wisconsin July 20, 2016 United Performing Arts FundAudiences Everywhere™ Workshop & Executive SessionMore information »

Maine Arts Commission logo Lewiston, Maine October 7, 2016 Maine Arts CommissionAudiences Everywhere™ PresentationMore information »

logo-broward-county Fort Lauderdale, FL May 12, 2016 Broward County Cultural DivisionOpportunity Everywhere™ WorkshopRead Quotes »

logo-broward-county Fort Lauderdale, FL May 12, 2016 Broward County Cultural DivisionAudiences Everywhere™ WorkshopRead Quotes »

View All Upcoming & Recent Appearances