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Mission through Marketing

Even the noblest mission requires skillful marketing. Matt Lehrman’s Audience Avenue LLC works with arts & cultural organizations and other mission-based companies to strategically advance their cause. However you define your audience-building imperative – attracting attendees, selling tickets, serving visitors, cultivating donors, growing members, engaging stakeholders and raising public awareness – the opportunities have never been greater:

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What They’re Saying

  • For some, arts marketing is a career. For Matt Lehrman, it’s a calling. His enthusiasm is genuine and infectious.

    “Best Cheerleader for the Arts,” Arizona Republic, March, 2011

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  • There is no doubt from the conference evaluation that you were the star of the show. Words like, ‘inspirational,’ ‘motivating,’ and ‘captivating’ came through strongly.

    Julie Tait, Culture Republic, Scotland

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  • Matt’s strategic planning consultation sparked a powerful, united vision for Norfolk’s consortium of arts and cultural organizations. He showed us how to combine ... arts, sciences, animals, history, and cultural attractions into a high-performance super species!

    Greg Bockheim, CEO, Virginia Zoo

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  • It is a rare talent that can so deftly work with a room of visionaries.

    Jody Ulich, President, Arts Council of Fort Worth & Tarrant County

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  • Unbelievably honest & exactly what every organization needs to hear.

    Audiences Everywhere™ workshop attendee, Houston

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Matt Lehrman’s Blog:
Audience Wanted

In Favor of Genetically Modified Organizations
April 9, 2014

I prefer my vegetables in their 100% organic state. I don’t feel the same way about non-profit arts & cultural organizations. There is nothing sacred about the business model and (dare I say it?) t...

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Audiences Everywhere™
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Upcoming Appearances

San Diego arts culture logo San Diego, CA April 18, 2014 City of San Diego Commission for Arts and CultureAudiences Everywhere™ workshopMore information »

Minnesota Theater Alliance Minneapolis, MN April 23, 2014 Minnesota Theater AllianceAudiences Everywhere™ workshopMore information »

Greenhouse Theater Center Chicago, IL April 26, 2014 Greenhouse Theater CenterAudiences Everywhere™ workshopMore information »

Arts Memphis logo Memphis, TN May 6, 2014 Arts MemphisAudiences Everywhere™ workshopMore information »

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