Mission through Marketing

Nothing is more important to your company than its mission.  However, even the noblest of intentions require skillful strategic planning, thoughtful assessment and creative marketing & communications.

Under the leadership of audience-expert Matt Lehrman, Audience Avenue LLC serves organizations, associations, companies and municipalities in their efforts to assert their cause – understanding that the word “audience” covers a broad range of possible constituencies, including: attendees, visitors, donors, members, alumni, stakeholders and even the greater community.

  • checkmark Strategic Planning
  • checkmark Market Evaluation
  • checkmark Experience Assessment
  • checkmark Community Impact
  • checkmark Diversity Engagement
  • checkmark New Venture Development


What They’re Saying

  • For some, arts marketing is a career. For Matt Lehrman, it’s a calling. His enthusiasm is genuine and infectious.

    “Best Cheerleader for the Arts,” Arizona Republic, March, 2011

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  • There is no doubt from the conference evaluation that you were the star of the show. Words like, ‘inspirational,’ ‘motivating,’ and ‘captivating’ came through strongly.

    Julie Tait, Culture Republic, Scotland

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  • Matt’s strategic planning consultation sparked a powerful, united vision for Norfolk’s consortium of arts and cultural organizations. He showed us how to combine ... arts, sciences, animals, history, and cultural attractions into a high-performance super species!

    Greg Bockheim, CEO, Virginia Zoo

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  • It is a rare talent that can so deftly work with a room of visionaries.

    Jody Ulich, President, Arts Council of Fort Worth & Tarrant County

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  • Unbelievably honest & exactly what every organization needs to hear.

    Audiences Everywhere™ workshop attendee, Houston

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Matt Lehrman’s Blog:
Audience Wanted

A Beautiful Ritual
July 7, 2014

A simple observation from the proceedings of the FIFA World Cup:  Upon entering the stadium, each team is accompanied by a phalanx of children – each holding hands with a player. It’s a beautiful r...


Audiences Everywhere™
Highlight Video

Upcoming Appearances

logo-arts-reach Los Angeles, CA October 23, 2014 2014 Arts Marketing ConferenceHow to Have Successful Relationship in the Arts:  The Opportunity of CRMMore information »

Metro Arts logo Nashville, TN October 27, 2014 Metro Nashville Arts CommissionAudiences Everywhere™ workshopMore information »

SmARTbiz logo Palm Beach, FL October 28, 2014 Cultural Council of Palm Beach CountyAudiences Everywhere™ workshopMore information »

logo-broward-county Fort Lauderdale, FL March 11, 2015 Broward County Cultural DivisionAudiences Everywhere™ workshopMore information »

View All Upcoming & Recent Appearances