Mission through Marketing

Nothing is more important to your company than its mission.  However, even the noblest of intentions require skillful strategic planning, thoughtful assessment and creative marketing & communications.

Under the leadership of audience-expert Matt Lehrman, Audience Avenue LLC serves organizations, associations, companies and municipalities in their efforts to assert their cause – understanding that the word “audience” covers a broad range of possible constituencies, including: attendees, visitors, donors, members, alumni, stakeholders and even the greater community.

  • checkmark Strategic Planning
  • checkmark Market Evaluation
  • checkmark Experience Assessment
  • checkmark Community Impact
  • checkmark Diversity Engagement
  • checkmark New Venture Development


What They’re Saying

  • For some, arts marketing is a career. For Matt Lehrman, it’s a calling. His enthusiasm is genuine and infectious.

    “Best Cheerleader for the Arts,” Arizona Republic, March, 2011

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  • There is no doubt from the conference evaluation that you were the star of the show. Words like, ‘inspirational,’ ‘motivating,’ and ‘captivating’ came through strongly.

    Julie Tait, Culture Republic, Scotland

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  • Matt’s strategic planning consultation sparked a powerful, united vision for Norfolk’s consortium of arts and cultural organizations. He showed us how to combine ... arts, sciences, animals, history, and cultural attractions into a high-performance super species!

    Greg Bockheim, CEO, Virginia Zoo

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  • It is a rare talent that can so deftly work with a room of visionaries.

    Jody Ulich, President, Arts Council of Fort Worth & Tarrant County

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  • Unbelievably honest & exactly what every organization needs to hear.

    Audiences Everywhere™ workshop attendee, Houston

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Matt Lehrman’s Blog:
Audience Wanted

Take This Job and Love It!
September 14, 2014

I’ve just been hired as the Interim Managing Director of Arizona Theatre Company. The announcement was made the Tuesday morning following the Labor Day holiday.  As expected, this was news in both ...


Audiences Everywhere™
Highlight Video

Upcoming Appearances

Pittsburgh Arts Council logo Pittsburgh, PA March 10, 2015 Greater Pittsburgh Arts CouncilAudiences Everywhere™ WorkshopMore information »

logo-broward-county Fort Lauderdale, FL March 11, 2015 Broward County Cultural DivisionAudiences Everywhere™ WorkshopMore information »

logo-broward-county Fort Lauderdale, FL March 11, 2015 Broward County Cultural DivisionAudiences Everywhere™:  Advanced & Applied SessionMore information »

logo-arts-reach New York, NY March 19, 2015 National Arts Marketing, Development & Ticketing ConferenceYour Audience versus Your Artistic Mission: A Profound ConversationMore information »

View All Upcoming & Recent Appearances